Acxiom Teams with SAP

Acxiom Corporation today announced that company leader Charles D. Morgan and Bill McDermott, President and CEO of SAP Americas, unveiled how the two companies intend to jointly market Acxiom’s success in delivering a single, accurate, real-time customer view within SAP’s market-leading multi-channel CRM solution, mySAP™ Customer Relationship Management (mySAP™ CRM). SAP clients and prospects can leverage Acxiom’s AbiliTec® customer data integration technology and InfoBase® products, which provide the largest collection of U.S. consumer information available in one source. By combining Acxiom’s rich consumer content with SAP’s world-class marketing and sales functionality, customers will be able to maximize their marketing and sales dollars while strengthening their most valuable asset – the relationship with their customers.

During SAP’s annual summer sales meeting, the leaders revealed their intention to jointly market SAP’s ability to deliver enterprise-wide customer information to key customer touch points and Acxiom’s 30-plus years of delivering data, analytics and customer data integration. The presentation focused on the benefits to customers, including empowering customers to engage in true customer relationship management.

“As more and more companies move toward a hybrid model of on-site master-data-management hubs, nurtured by data service providers such as Acxiom, it is natural that companies with complementary solutions, such as Acxiom and SAP, work together to maximize customer benefit,” said Richard K. Howe, Acxiom’s Marketing and Strategy Leader. “Critical customer applications leveraging mySAP CRM are information-driven. Acxiom lives and breathes information management, augmenting the quality and availability of data to turn information into intelligence. By combining mySAP CRM with Acxiom’s data strengths, customers will realize significant benefits.”

“SAP understands the importance to customers of combining world-class CRM applications with accurate and complete customer content,” said Pat Bakey, Senior Vice President of CRM, SAP Americas. “By working with Acxiom in the future we will allow our customers to make more informed and relevant decisions when interacting with customers and prospects. Any time you can improve the customer experience, the benefits translate to the bottom line.”