State's Credit Unions Buy Super Bowl Ad

Published on:
12 September 2006 at 10:20 a.m. ET

Written by: Unknown Author –

http://www.insidearm.com/news/00007669-states-credit-unions-buy-super-bowl-ad/

By Bill Virgin, Seattle Post-Intelligencer

When credit unions talk about their mission and message, they like to emphasize such points as their status as non-profit cooperatives and the frugal nature of their operations.

Which raises the question why Washington’s credit unions have bought time to promote themselves on the priciest real estate in television — the Super Bowl broadcast.

The answer, credit union officials say, is a combination of timing and luck that landed them a spot on what’s likely to be one of the most-watched programs ever in this region, at a comparatively bargain price.

Twenty-one credit unions, their state association and a service provider have pooled portions of their marketing budget to debut a new advertising campaign on KOMO/4, the local ABC affiliate, which will broadcast the Super Bowl on Sunday.

For this complete story, please visit State’s Credit Unions Buy Super Bowl Ad.