GE Money and Slide-Lok Offer Consumer Credit Program

To better address the market for garage storage and garage cabinets, expected to reach over $1.5 billion by 2009(a), GE Money’s Retail Sales Finance unit and Slide-Lok, a leading provider of garage interiors and manufacturer of garage storage cabinets, today announced a new consumer credit program for Slide-Lok’s 100-plus garage storage and garage cabinet dealers nationwide. The new program is available this month. According to the National Association of Home Builders, more than 91 percent of new homes include a garage, and a growing number accommodate more than three-cars(a). As Baby Boomers age and their children reach their teens, the garage is used increasingly for activities, hobbies, and crafts. This results in an accumulation of sporting gear and clothing and creates the need for additional storage in the typical American home.

To help homeowners organize and repurpose their garage space, Slide-Lok dealers will offer consumer financing through GE Money’s PROJECTLINE(SM) private label credit card program. The benefits include an easy application process, fast credit decisions, promotional terms, and other offerings for Slide-Lok customers at the point-of-sale.

“The Slide-Lok company is very much like its garage cabinets – solid,” said Bruce Christensen, vice president of GE Money’s Home Improvement division. “Their cabinetry is extremely well made, and homeowners appreciate that kind of quality for a multi-functional space like the garage. We’re pleased they selected us to help them continue to grow with a customer financing program.”

Headquartered in Tempe, Ariz., Slide-Lok is recognized as one of the leading brands in garage cabinets and modular garage storage systems. “The demand we’re seeing for Slide-Lok’s modern, quality garage cabinet systems is very exciting,” said Brian Strayer, president of Slide-Lok. “The PROJECTLINE Program will empower our customers. Buying high quality Slide-Lok garage storage and garage cabinets has never been easier.”