As detailed in a CertCities.com story, Cisco’s reputation as the leader in IP networking is turning out to be a powerful advantage as it takes its first steps into the call center market.
The story goes on to say that Cisco has had some considerable success in the contact center space, primarily among small business and large enterprise customers. The mid-market remains an as-yet-untapped reserve for the networking giant. Cisco’s association with all things IP, and the attendant association of many of its competitors with non-IP solutions, have helped to make it the go-to vendor for small companies that are just wading into the contact center waters.