Credit-card companies court consumers to the tune of 6 billion offers

Published on:
12 September 2006 at 10:21 a.m. ET

Written by: Unknown Author –

http://www.insidearm.com/news/00003160-credit-card-companies-court-consumers-to-/

Credit card issuers really want you to have a pre-approved credit card. You and more than 6 billion of your friends and neighbors. In 2005, according to a Market Watch story, credit card issuers sent more than 6 billion offers ? a 16 per cent jump from 2004?s 5.2 billion offers sent.

“The primary reason for the increase in the mailings is the amount of change in the prime rate,” Brent Stratford, Vice President of Competitive Tracking Services at Synovate, told Market Watch. “As the prime rate changes either up or down, mailings tend to increase as issuers manage their portfolios.”

You can read the rest of this story at Credit-card issuers hit us with more than 6 billion offers in 2005.